Peter HoldenAFLW: Have expansion clubs learnt from previous marketing mistakes?The clock is ticking down with less than two weeks to go until the seventh AFLW pre-season, where four new teams will enter the…8 min read·Jun 2, 2022----
Peter HoldenOPINION: AFLW Season 7 — To tank, or not to tank.It’s the taboo word in the world of sports, especially in competitions with a draft and no lottery system — “Tanking”.10 min read·May 12, 2022----
Peter HoldenOPINION: AFLW August start is Fool’s GoldIt was a bombshell that rocked the AFLW — a competition that its players, coaches, staff and fans are used to weekly changes — and had the…9 min read·Mar 14, 2022----